Take a closer look at your marketing voice…

You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem… You know too much

One problem with knowing so much is that you forget to hear your marketing voice. When writing email marketing copy sometimes we forget that we’re writing for the reader and not ourselves. One common mistake is to overuse acronyms and industry jargon. This could be losing you business. Especially if your readers have limited knowledge of what you do.

NewZapp is an online solution offering email marketing software that can be accessed 24 hours a day 7 days a week.  It allows you to be in complete control of your campaigns. Here are five tips to help you write jargon free, easy to read email marketing copy:

1. Write everything in advance. Never leave it until the last minute to write your email marketing communications. You’ll end up rushing and you’ll miss the obvious mistakes.

2. You can always make a sentence shorter. Shortening sentences makes them easier to read. Most email marketing copy gets a quick scan. Make sure that your email marketing copy is clear and concise.

3. Always ask at least one colleague to read your email marketing communication before you send it. It’s even better if you can get someone with limited or no knowledge of your product/service to read it first. Ask them if they understood it and whether they found it easy to read.

4. Once you have written your email marketing communication and you have read it through once, stop… take an hour or so away and then return to it. This time imagine you’re the intended reader, you have no knowledge of the subject matter and you have limited time to read the email. Does your communication still work?

5. Always spell out what an abbreviation or acronym stands for the first time you use it. For example:

“We conducted a SWOT (Strength’s, Weaknesses, Opportunities and Threats) analysis of the services market.”

If you’d like to know more about this, speak directly to the experts; NewZapp makes Email Marketing easy. Using our email marketing software you can create, send and track professional Email Marketing campaigns from your PC. NewZapp is an online solution and can be accessed 24 hours a day 7 days a week. You’re in complete control.

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